We are on the hunt for an experienced Social Media & Marketing Manager to join yd. on a 12 month mat leave cover. Now is an exciting time to join yd. which is a part of Retail Apparel Group (Tarocash, Rockwear, Connor, Johnny Bigg, AXL+CO) due to continual growth opportunities.
We are looking for someone who is hungry to help grow yd.’s social channels through strategic campaigns & content. Ideally you will have fashion experience & understand the part social media plays in building strong brand awareness and engagement for a brand like yd.
This role reports directly into the Head of Creative & Marketing and will work closely with the wider yd. team & RAG Digital Hub.
Primary responsibilities include:
- Growth of our organic social channels and community.
- Influencer/talent liaison, development of strong ongoing partnerships.
- Compile monthly reports for management showing results.
- Identify and facilitate PR opportunities and partnerships.
- Create a regular content publishing schedule across all channels.
- Liaise with digital hub & agencies on digital marketing strategies.
- Support new store openings by developing launch activities.
- Lead the development of the Social Media & Marketing Coordinator.
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